Learn how to take a methodical and professional approach to marketing your own business. It doesn’t matter if you’re a marketing professional, artist, nanny, life coach, startup founder, housekeeper, fitness pro, or photographer—knowing how to build your brand and tell your story to attract customers and clients is the key to making money doing what you love.  

I’m offering this one for free :)

Week 1 - Digital Marketing + Inbound Marketing 

• digital marketing overview 

• paid versus organic 

• brand awareness & demand generation 

• intro to inbound marketing 

• buyer’s journey & sales funnel overview 

• setting measurable goals & how to track success 

• stake your claim online with a digital real estate inventory 

• staying organized across all your different accounts 

Week 2 - Buyer Personas + Brand Positioning 

• uncover your unique place in the market 

• “why” versus “what” (knowledge vs. feeling) 

• develop your value proposition 

• differentiate yourself with a positioning statement 

• the democratization of information 

• how to research & document buyer personas 

• begin to hone your brand voice 

Week 3 - Mapping the Buyer’s Journey + Planning the User Experience (UX) 
 

• how to map your buyer's journey based on buyer persona pain points 

• build a strategic sitemap (the bones of your website) based on your goals 

• how to visualize your information architecture 

• presenting the right content at the right time 

• connect the dots across web properties and buyer paths with clear CTAs 

• planning for multiple channels/platforms/devices 

• how to visualize your demand generation campaign 

• prioritizing the user experience (UX) 

• collecting and nurturing your contacts 

Week 4  - Content Strategy + Premium Content Offer 

• building a buyer-focused content strategy 

• how to reverse engineer your content topics 

• understanding funnel-stage indicators 

• how to apply empathy marketing to the stages of the sales funnel 

• the power of video content 

• creating your first premium offer 

• developing your offer launch strategy 

• long-term nurture plan 

Week 5 - Engineering Content & Diversifying Your Mix 

• 4-steps to reverse engineer new content 

• ideating topics 

• charting a content calendar 

• choosing where to focus your attention 

• building street cred 

• repurposing across mediums 

• the spoke & hub approach 

• diversifying content types & goals 

• securing quotes from influencers 

• earn backlinks & mentions 

Week 6 - SEM, SEO & Paid Media  

• SEM definition and overview 

• understanding how search engines find & rank content 

• how to create content for users while considering Google 

• on-page, off-page, and technical SEO 

• driving traffic to your website with paid media 

• areas to apply your paid media budget to  

• considerations before launching Google Ads & paid social ads 

Week 7 - Influencer Marketing & Public Relations 

• mapping your industry galaxy 

• using the power of discovery to entice your audience & build trust 

• developing mutually-beneficial relationships 

• cross-promotion strategies 

• creating a social sharing plan across correlated industries 

• leveraging big networks to get seen by more people 

• pitching bloggers & reporters 

• submitting SEO-optimized press releases 

• offering value in larger networks 

• how to use UGC (user-generated content) 

• developing creative challenges/contests 

• DIY public relations